Questions about SEO, AEO and web development

SEO (Search Engine Optimization) is the practice of improving a website so search engines can find, understand and rank its pages for relevant queries. It combines technical health, on-page relevance, content quality and off-site authority.

AEO (Answer Engine Optimization) focuses on making your content easy for answer engines — AI Overviews, chat assistants and voice results — to interpret, trust and cite. It emphasises clear answers, structured data, entity clarity and verifiable expertise.

AI systems synthesise answers from sources they can parse and trust. AEO work makes your key facts explicit, marks them up with schema, keeps information consistent across the web and formats content in question-and-answer patterns those systems can lift accurately.

It depends on your site's current health, competition and content depth. Technical fixes can show effects within weeks, while competitive rankings and steady organic growth typically build over several months of consistent work. We do not promise fixed rankings or dates.

Yes. We handle crawlability, indexation, site architecture, internal linking, redirects, canonicalisation, structured data, page speed and Core Web Vitals, plus JavaScript rendering issues where they apply.

Yes. Our websites are hand-coded with semantic HTML, clean URL structures, fast-loading assets, accessible markup and schema built in from the first build rather than bolted on afterwards.

Absolutely. Most engagements start with an audit of your current site, then we improve what exists — templates, content, structure and performance — before recommending anything to be rebuilt.

Yes. We work on city and service-area pages, business profile optimisation, local content and consistent business information so you appear for location-specific searches.

Faster pages, clearer information hierarchy, honest messaging, accessible forms and well-placed calls to action all reduce friction. When people can quickly understand what you do and how to start, more visits turn into enquiries.